Broadlab
Carrie Ward is a seasoned data science professional currently serving as the Global Head of Data Science at Broadlab since May 2025. Previously, Carrie held the position of Director of Data Science and Optimisation at VIOOH from November 2020 to May 2025, where innovation in programmatic digital-out-of-home advertising was driven through the development of a patented MIP optimization algorithm and advanced forecasting initiatives. Prior roles include Data Science/Optimisation Lead at Amobee, focusing on UK broadcaster solutions and the development of an addressable TV platform, and positions at Videology, Inc., where Carrie contributed to the optimization model's deployment into production. Early career experience includes serving as a Research Analyst at Advertising.com, where various mathematical models were developed and two Innovator Awards were won. Educational background consists of a Master’s degree in Applied Mathematics from North Carolina State University and a Bachelor’s degree in Mathematics from the University of Maryland Baltimore County.
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Broadlab
Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.