Broadlab
Jakob Nielsen is a seasoned executive with extensive experience in the advertising and technology sectors. Currently serving as the Chief Executive Officer and founder of Broadlab since January 2023, Jakob is focused on optimizing Addressable TV advertising for agency partners. Previously, Jakob held notable roles including Global CEO of Finecast, where the development of GroupM’s Addressable TV strategy was spearheaded, and Addressable TV Lead at GroupM. Jakob's impactful career includes co-founding Xaxis and leading various teams, achieving significant operational efficiencies and revenue growth. With a background in regional sales at Microsoft and foundational roles at multiple firms, Jakob holds Master's and Bachelor's degrees from Copenhagen Business School.
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Broadlab
Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.