Broadlab
Jana Eisenstein is an accomplished business leader with extensive experience in sales and partnership development within the advertising and technology sectors. Currently serving as Chief Partnership Officer at Broadlab since May 2025, Jana previously held the role of Senior Vice President of Sales at Seedtag from September 2023 to March 2025 and Chief Commercial Officer at Vidsy from September 2020 to September 2023, focusing on innovative mobile video advertising solutions. Prior roles include President of Mirriad, a pioneer in computer vision AI for in-video branding, and EVP of Advertising Platform Solutions at ProSiebenSat.1 Media SE, where Jana led integration and innovation in advertising technologies. Jana holds an MBA from Ivey Business School at Western University and a Bachelor's degree in Business Administration and Management from the Alberta School of Business at the University of Alberta.
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Broadlab
Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.