Broadlab
Kim Gibbard currently serves as the Head of Operations at Broadlab since June 2023. Previously, Kim held multiple significant roles at Finecast from September 2018 to June 2023, including Head of Operations for both the US and UK. Kim's experience spans various leadership positions in operations and platform management at Videology, Inc. and Vibrant Media, with responsibilities encompassing team management, client services, and the implementation of programmatic advertising solutions. Kim began their career in advertising operations coordination at Turner Broadcasting and Jetix. Kim earned a Bachelor of Arts degree in English and Media from London South Bank University and has pursued further education at Goldsmiths, University of London and the Gestalt Centre.
This person is not in any teams
Broadlab
Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.