Abigail McGrath

Associate, Senior Copywriter at Brogan & Partners

Abigail majored in English with a side dish of marketing at the University of Michigan, and well before she graduated she was already cooking up copy for Spoon University, a website for food lovers. Some of her articles generated over 100,000 unique visits to the site, and were picked up by USA Today, Buzzfeed and Huffington Post. When it comes to powerful writing, clearly Abigail is no cream puff.

After graduation, she lost no time securing a summer copywriting internship at Berline Group, and then a full-fledged copywriter gig at Know Advertising in Royal Oak. Looking for a greater creative challenge, Abigail then came to interview with Brogan & Partners in the summer of 2016. It was obvious to us that we’d struck gold: a young writer who already had proven experience, killer ideas and the ability to provide us with pastries. Hiring her was a no-brainer.

Location

Detroit, United States

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Brogan & Partners

Brogan & Partners was founded by Marcie Brogan in 1984. Creative, charismatic and wildly clever, Brogan built the agency in her likeness. She surrounded herself with talented people who had an insatiable hunger for success and drive to get things done. She fed her team inspiration in the form of marketing challenges, impossible deadlines, blank canvas and mystery trips. The end product is creative strategy that works hard, breaks through and gets results. Managing Partner and Brogan protégé Ellyn Davidson runs the show today. Under her leadership, we help clients achieve greater success by connecting them with their target audience, amplifying their brand and growing their business. How do we do it? We provide a wide array of specialized services including: strategic branding and marketing planning, corporate branding and identity, advertising, media planning and buying, digital marketing, social media, mobile marketing, content management, market research, diversity marketing, publications, public relations and non-traditional media. Because it takes a whole lot more to get noticed these days. Our philosophy of an inspiring workplace and culture pays off with long-term employees and satisfied, long-term clients. Our Ferndale, Mich. office is aglow with shelves and shelves upon awards—Mobius, Emmy, Telly, Athena, Mercury, Webby, Addy, Caddy, D Show, Healthcare Marketing, Aster, Cannes and Clio awards, among others. These represent just a sampling of our hundreds of coveted national and international awards for our strategically superior, break-through creative product. Because we don’t just promise results. We prove it every day. Specialties Advertising, Social Media, Convergence Marketing, Healthcare, Retail, Tourism, Public Relations, Website Development, Digital Marketing, Non-Traditional Media, Media Buying & Planning, Marketing to Women


Employees

11-50

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