Broken Heart Love Affair
Rachelle Claveau has extensive work experience in the advertising and creative industries. Rachelle is currently serving as the EVP and Managing Director at Broken Heart Love Affair. Prior to this role, Rachelle worked at Zú as a Mentor for startups in the creative technology industry. Rachelle also founded B.lovd Cookies in 2020. Rachelle has experience in marketing and communications, having worked as a Senior Consultant at Moment Factory and as the President of Publicis Montréal. Rachelle also held leadership positions at FCB Global and Cossette, where they worked with major Canadian brands in various sectors. Earlier in their career, Rachelle worked as a Project Manager at Annexe Communications and Just For Laughs / Juste pour rire. Overall, Rachelle has demonstrated expertise in brand strategy, customer relationship management, data, promotions, PR, and traditional and digital advertising.
Rachelle Claveau completed their Master's Degree in Communications-Marketing from HEC Montréal from 2002 to 2004. Prior to that, they earned a BSc in Communications from Université de Montréal from 1996 to 1999. In 2018, Rachelle Claveau also obtained a certification in WSET Level 2 from WSET — Wine & Spirit Education Trust.
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Broken Heart Love Affair
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Broken Heart Love Affair. We are in love with an industry that’s constantly crushing our fragile hearts. It’s exasperating. It’s demoralizing. It can hurt so much. But, we push through. We know what is possible, what greatness feels like. Maybe it’s all very romantic, but we’ve all been there before. We’ve seen with our eyes and felt with our own hearts just how a simple and powerful idea can transform people, solidify communities, and build markets. How it can excite some of the most cynical of industry people and inspire the most jaded of clients. It can make icons of mere mortals. There’s a magic in the potential that stirs our passion. It’s a drug we chase every day - to make everyone love advertising as much as we do; we love the heartache. It’s a love affair that none of us are willing to walk away from.