Kristen Mitchell

Kristen Mitchell is an accomplished marketing professional with extensive experience in digital marketing and growth strategy across various industries. Currently serving as the VP of Digital Marketing and Media at Brooklinen, Kristen drives full-funnel marketing strategies and oversees growth, retention, and influencer teams. Previous roles include VP of Marketing at Underdog Fantasy, where Kristen significantly increased the annual budget for paid spend marketing efforts, and VP of Growth at Function of Beauty, focusing on customer acquisition and optimization. Kristen's background encompasses leadership positions at Saks Fifth Avenue, Bloomingdale's, and Avon, where notable achievements include the successful implementation of multi-touch attribution programs and significant growth in marketing budgets. Kristen holds an MBA from Northwestern University - Kellogg School of Management and a Bachelor of Science in Chemical Engineering from the University of Virginia.