Brooks Running
Derek Lactaoen is a seasoned sports marketing professional with extensive experience at Brooks Running since September 2012, currently serving as Sports Marketing Manager. In this role, Derek oversees strategy development for the Brooks Beasts Track Club, enhancing the brand's credibility within the running community through athlete storytelling initiatives and engagement plans. Previous positions at Brooks include Manager of Product Marketing, Senior Public Relations Specialist, and Brand Communications Coordinator, focusing on athlete publicity and community engagement. Derek also coached cross country and track & field at Garfield High School from August 2011 to November 2022, managing a large team and developing training programs. Derek holds a Bachelor of Arts in Journalism from Humboldt State University and studied at Pontificia Universidad Católica de Chile.
Brooks Running
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Brooks Sports, Inc., also known as Brooks Running, is an American sports equipment company that designs and markets high-performance men's and women's sneakers, clothing, and accessories.