Mike Orton

Mike Orton is an experienced professional in product management and brand strategy with a strong background in the athletic apparel industry. Currently serving as Senior Product Line Manager at Brooks Running since December 2018, Mike focuses on men's apparel, accessories, and socks, driving growth and marketing initiatives through consumer insights. Prior experience includes roles as Global Brand and Product Manager at blueseventy, where Mike enhanced brand presence and developed products to meet customer needs, and as US Sales and Events Manager, exceeding business objectives through innovative sales strategies. Earlier, Mike managed store operations as Store Manager at Bonzai Sports, ensuring high sales and customer satisfaction. Mike holds a Bachelor's Degree in Film/Cinema/Video Studies from the University of North Carolina Wilmington.