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Dirk Sass

Vice President, Commercial Director Emerging International at Brown-Forman

Dirk Sass boasts a robust career at Brown-Forman since May 2004, where Dirk currently holds the title of Vice President, Commercial Director for the Emerging International Division, overseeing regions such as Asia-Pacific, Africa, Latin America, and Global Travel Retail/Duty-Free. Previous roles at Brown-Forman include Vice President, Commercial Director for the International Division, Vice President and Chief of Staff for Europe/Asia Pacific, and Area Director for France and Germany, where Dirk was instrumental in establishing a distribution company in France. Dirk Sass also served as Managing Director for Germany, leading the transition to Brown-Forman Deutschland GmbH, and has held multiple management positions prior to joining Brown-Forman, including roles at Dole Fresh Fruit International, Ltd and Ferrero. Dirk Sass holds an MBA in Marketing and Innovation Management from Kiel University.

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Hamburg, Germany

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Brown-Forman

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For over 150 years, Brown‑Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Tennessee RTDs, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma‑Cutrer, Finlandia, Chambord, and Fords Gin. Brown‑Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide.