Josyane Daoust

Josyane Daoust is a highly experienced marketing professional currently serving as Global Manager of Marketing Automation and CRM at BRP since February 2018. In this role, Josyane has led digital transformation initiatives, managed cross-regional marketing automation projects, and built the Global Marketing Automation department. Significant achievements include the launch of marketing automation in 18 countries and implementing a revamped lead management system. Prior to BRP, Josyane held multiple roles at Transat, including Senior Team Lead for CRM, where responsibilities encompassed managing CRM programs and data-driven strategies. Josyane holds a degree from McGill University.