Baylor Scott & White Health
Jessica McKendree, MBA, is a seasoned digital marketing professional with extensive experience in web content management and search engine optimization. Currently serving as the Senior Manager of Web Content & SEO Strategy at Baylor Scott & White Health, Jessica is responsible for developing comprehensive content strategies and conducting keyword research to enhance organic search rankings. Previous roles include Digital Marketing Manager at The Factory Furnace Outlet, where notable increases in organic traffic were achieved, and Digital Marketing Director at SkyRocket Group, leading a creative team to execute multichannel strategies. With a strong foundation in marketing management and an MBA in Marketing from Wright State University, Jessica has consistently demonstrated expertise in digital strategy development and implementation throughout her career.
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Baylor Scott & White Health
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As the largest not-for-profit healthcare system in Texas and one of the largest in the United States, Baylor Scott & White Health was born from the 2013 combination of Baylor Health Care System and Scott & White Healthcare. Today, Baylor Scott & White includes 52 hospitals, more than 800 patient care sites, more than 7,300 active physicians, over 49,000 employees and the Scott & White Health Plan.