BTYcreative
Sue Borst is an experienced marketing professional currently serving as a Brand Strategist at BTYcreative since April 2021. Previous roles include Communications & Marketing Manager at Child Advocates San Antonio (CASA) and Director of Marketing at The Winston School San Antonio, where responsibilities encompassed managing an annual marketing plan aligned with the school's strategic objectives. Sue's marketing journey began with creating and managing a brand for the San Antonio Athenians Soccer Club and offering consulting services as the owner of Sue Borst Marketing. Additional experience includes roles as Product Marketing Manager at Radionics, Inc. and Marketing Manager at PAC GDX. Sue holds a Post Graduate Diploma in Marketing from The University of Manchester and a BTEC Higher National Diploma in Business and Finance from The University of Salford.
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BTYcreative
We are really smart people working with really smart people. We are business people that happen to be marketers. We measure our success by our ability to help you sell more. BTYcreative is built on the core conviction that every element of your business either magnifies or detracts from your brand. Each of those elements produces either positive or negative energy around your brand. We are story-tellers versus advertisers. If you’re brand has a story, we can help you make your story more compelling, more persuasive, and more engaging. We can then help you identify or target those most likely to want and/or need to know about your brand. We then help you connect with them in a genuine and authentic way to increase your brand awareness, to intensify your brand engagement, and to inspire more sales for your brand. We work as an extension of your internal marketing resources. We are a fully-equipped marketing department for hire. We are not an ad agency. We don’t bill you by the hour. We are clever. We are frugal. We love helping our brands sell more. Marketing today is more complex than ever. Instead of choosing between direct mail and the yellow pages, today, you have hundreds and hundreds of mediums by which to tell your brand story. We assess and translate your options for you…and then we manage the story-telling for you. Whether billboards, or digital display advertising…video commercials or freaky, but highly-effective retargeting, we produce and manage it all for you so you and your team can focus on closing more sales. We rarely have a client with a marketing need we are not able to solve. However, we don’t make you sign long-term, lawyer-laden contracts. Together: We define scope of work. We define the budget. We define the scorecard. If it’s not working for either you or us, we work to fix it. If we can’t make it work, we both move on. Do you need more sales? Does your brand need more energy? BTYcreative. Energizing brands to sell more.