Buck Mason
Joe A is a seasoned marketing professional currently serving as the VP of Digital at Buck Mason since October 2023. Previously, Joe A held the position of Director of Growth at Grailed from February 2022 to October 2023, where responsibilities included leading growth marketing initiatives across the funnel. Joe A also served as the Director of Retention at Grailed, driving strategies for user activation and retention. Prior experience includes roles as Director of Retention at Parade, where the focus was on segmentation and lifecycle automation, and various positions at Dollar Shave Club, contributing to customer strategy and monetization. Joe A began the career at Bespoke Post, managing retention marketing and SEM strategies. Educational credentials include a Bachelor of Fine Arts in Film Production and Politics from New York University.
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