BVGroup
Ali Syme has a diverse range of work experience in digital marketing and analytics. Starting in 2007 as a Marketing Assistant at The Central Warehouse Scotland, Ali then moved on to roles such as Marketing Manager at Chess Group, Online & Search Traffic Coordinator at M&Co, PPC Manager at Staysure.co.uk, and Senior Marketing Manager at IGT. In 2017, Ali worked as a Digital Analytics Specialist at OMD UK and then as Head of Acquisition at Boylesports. From 2018 to 2019, Ali served as the Head of Marketing at NEKTAN PLC before joining Climb Online as the Data and Analytics Lead. Most recently, Ali held the position of Digital Analyst and Digital Analytics Lead at BVGroup, starting in 2020.
Ali Syme attended Jordanhill School in Glasgow, but no specific degree or field of study is provided. In terms of additional certifications, Ali obtained various certifications in areas such as marketing analytics, AI-powered apps, and digital marketing data from institutions like LinkedIn, Quantum Metric, Microsoft, and Google.
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BVGroup
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BVGroup is an online gambling operator and B2B technology solutions provider. We are known for our pioneering ethos. We are one of the few gambling companies to have our own in-house product and the first gaming company to use LED steeplechase advertising in horseracing. We also gave away £1 million to a single customer in our celebrated Euro 2016 campaign, The Million Pound Goal, and our World Cup 2018 campaign, The Golden Goal. We’ve undergone several changes since 1946, including being the first gambling company to move our operations to Gibraltar. We’re proud to partner with some of the most prestigious names in sport, giving us brand recognition across the world and title sponsor to multiple events in snooker, darts and horseracing among other sports. We go the extra mile to make sure our corporate social responsibility is fulfilled in line with the Gambling Commission’s three basic principles: preventing crime in gambling; conduct gambling in a fair and open way; protect children and vulnerable people. Our operational headquarters are located at the World Trade Center Gibraltar and, with a workforce of approx. 700, we are one of the biggest employers on The Rock. Our ability to adapt to new technology trends has been a dominant factor in maintaining growth, creativity and relevance in the global betting community. We are always on the lookout for new talent so if you’re interested in contributing to our next award-winning campaign, technological advancement or betting breakthrough, please get in touch. If this excites you as much as it excites us, we want to hear from you!