Saif Rasheed

Saif Rasheed has extensive experience in growth consultancy and performance marketing, specializing in app store optimization (ASO), customer relationship management (CRM), and revenue growth strategies. At By Rotation, Saif serves as the Fractional Head of Growth and a CRM Braze Specialist, leveraging expertise to drive user engagement and retention. Other notable roles include Growth Consultant positions at Cleo, Outside, Mama Money, and Wollit, where Saif focused on optimizing app store presence, subscription growth, and enhancing activation and retention metrics.