Anif G.

Anif G. serves as a Product Manager II at Bykea since July 2022, where notable achievements include the creation of a personalization engine that decreased monthly churn by 7% and increased trips per user by 12%. Anif also holds experience as a Marketing & Product Performance Analyst, optimizing company-wide marketing spend, and has contributed as a Management Associate by providing data-driven insights for strategic decision-making. Previous leadership roles include serving as President of Sports at LUMS, overseeing over 1000 participants in various sporting events, and multiple positions within LUMS' sports teams. Anif's educational background includes a Bachelor's degree in Management Science from Lahore University of Management Sciences, complemented by diverse internship experiences across firms such as foodpanda and HBL.