Sara Gentile

Sara Gentile is an experienced marketing professional currently serving as the TikTok LIVE METAP Lead for Branding, Content and Social Media at both ByteDance and TikTok since October 2023. With a strong background in digital marketing and eCommerce, Sara has held key positions including Digital Director at Kayanee and Global Digital & eCommerce Director at AMOUAGE. Previous roles also include leadership positions at Facebook, Amazon, Burger King®, Expedia, Kraft Foods, and Procter & Gamble. Sara holds multiple advanced degrees in management and marketing from HEC Paris and Università Bocconi. Notably, Sara has demonstrated expertise in content strategy, advertising, social media management, and integrated marketing communications across various industries.