C12 Business Forums
Bruce Hanson serves as Chair of C12 West Michigan, bringing extensive experience in strategic consulting, leadership development, and business advisory roles. Previously, Bruce was CEO and Co-Founder of Intentional Impact LLC, where Bruce focused on developing leadership cultures for exponential growth. Bruce has held key positions such as Managing Director at Arden Advisors and FortéONE, advising small to middle market companies and guiding them towards sustained growth. Bruce's community engagement includes serving as Chair of the Planning and Zoning Commission for the City of Naperville and as a Library Trustee, contributing to notable advancements in local governance and public resources. Bruce's academic credentials include a Master's degree in French Studies from New York University and a Bachelor's degree in French, German, and Political Science from Wartburg College, complemented by study at Université Paris-Sorbonne.
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C12 Business Forums
Great Businesses. Greater Purpose. For nearly three decades, C12’s singular focus has been to create a framework that gathers, compels, and equips Christian business leaders to achieve excellence through the power of peers. Together, C12 members dig into challenges, seize opportunities, and develop strategic plans—for both prosperous and adverse seasons. The stakes are high. But without margin, the mission stands still. C12 isn’t simply a business bible study or a Christian business networking group. It’s an architected environment for transformation. C12 helps CEOs and executives calibrate the entirety of their businesses through the signature 5-Point Alignment Matrix: continually evaluating and aligning growth strategies, financial stewardship, cultural development, and operations within a framework of business as a ministry (BaaM). The rigorous, interactive curriculum empowers C12 Members to dive headfirst into the challenges and opportunities of today’s marketplace.