Alicia B.

Alicia B. is an experienced marketing professional currently serving as Senior Account Manager for Client Partnerships & Growth at CaaStle since May 2023. Previously, Alicia held the position of Brand Manager for NEUTROGENA® Facial Moisturizers & Treatments at Johnson & Johnson from July 2021 to November 2022, and served as Brand Manager for SheaMoisture Hair and Associate Brand Manager for Dove Deodorant at Unilever between March 2018 and July 2021. Alicia's career also includes roles as Assistant Brand Manager for Clearasil & Veet at RB, Project Consultant at the Council of Fashion Designers of America, and Brand Coordinator at Walgreens. Alicia began the career in marketing as a Retail Marketing Coordinator at The Genesis Pod LLC and has worked as a Sales Development Representative at Whirlpool Corporation. Educational qualifications include an MBA from NYU Stern School of Business, a B.S. in Business Administration from Gies College of Business - University of Illinois Urbana-Champaign, and studies at ESCP Business School.