Cactus
Chris Shewmake serves as the Vice President of Communications Strategy at Cactus since December 2020, bringing extensive experience in media strategy from previous roles at Crispin Porter Bogusky and Factory Design Labs, where responsibilities included directing communications strategy and media planning for high-profile clients like The North Face and Aspen Skiing Company. Chris has a background in professional downhill mountain biking, having raced for the SRAM/Santa Cruz Race Team from 2007 to 2014. Chris holds a BSBA in Marketing from the University of Colorado Boulder, Leeds School of Business.
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Cactus
Cactus' Belief & Behavior Design process culminates in what they call The Sharp Idea — that galvanizing strategic idea that drives everything the brand does inside the company and out in the world.