Silvia Sola

Silvia Sola is a seasoned marketing communications specialist currently employed at CaixaBank Payments & Consumer since August 2017, focusing on marketing strategies for loans and the Facilitea marketplace. Silvia has held various marketing positions, including Senior Product Manager at CaixaBank, where strategic planning for Direct Business in loans and credit cards was developed. Experience includes serving as Marketing Manager at Industex, overseeing direct sales marketing in Italy, Switzerland, and Germany, and as Senior Category Manager at Grupo Planeta, managing kitchen, beauty, and home categories. Earlier roles encompass Product Manager at Panasonic, focusing on recording media and camera accessories, and Product Marketing Manager Jr at Ricoh Business Solutions. Educational credentials include a Postgrado in Marketing Operativo from ESIC Business & Marketing School, a Master's in Corporate Communication from EAE Business School, a degree in Journalism from Universitat Autònoma de Barcelona, and a degree in Psychology from Universitat Oberta de Catalunya, along with additional marketing and psychology training.