Cal
Alla Belfer is a Digital Marketing Specialist at Cal (Israel Credit Cards) since May 2018, bringing a strong background in finance and analytics from previous experience as a Credit Analyst at Dun & Bradstreet from November 2015 to May 2018. Alla holds a Master of Business Administration (MBA) in Business Administration and Management from The Open University, completed in 2019, and a Bachelor's degree in Accounting and Finance from the same institution, earned in 2015.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.