Cal
Asaf Dobrovitzer is an experienced professional in business development and economics, currently serving as Head of Business Development at Cal (Israel Credit Cards) since December 2022. Prior experience includes a role as Business Development Executive at the same company and as an Economist at the Israel Ministry of Finance from September 2020 to August 2022, as well as from February 2018 to July 2019. Additionally, Asaf held a position as Foreman at Malkiya Orchards between August 2019 and February 2020. Asaf holds a Bachelor's degree in Philosophy, Politics, and Economics from The Hebrew University of Jerusalem, completed in August 2019.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.