Cal
Ginat Zehavi is an experienced marketing professional with a strong background in marketing communications and digital marketing. Ginat currently serves as a Senior Marketing Communications Manager at Cal (Israel Credit Cards) since August 2022. Prior to this role, Ginat worked as a Marketing Executive at SACARA from June 2020 to August 2022, and as a Digital Marketing Manager at Regba Kitchens Bnei Brak from April 2018 to May 2020. Ginat's earlier experience includes a position as Ecommerce Manager at Sense for a brief period in 2018 and a long tenure as Marketing Manager at Mey Eden from August 2007 to April 2018.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.