Cal
Keshet Deutsch is a UX Designer at Cal (Israel Credit Cards) since January 2022, focused on creating user-centered designs and prototypes through research-driven methodologies. Prior experience includes a role as UI&UX designer at Studio Reut Tucker, where Keshet developed user experiences and conducted marketing research from concept to final product. Previous positions also include serving as a Book Seller at Steimatzky, where customer engagement and book knowledge were paramount, and working as an IT Support Technician at both Mataf and the Israel Defense Forces, handling technical issues and system maintenance. Keshet holds a degree in Media Design from Shenkar and has pursued additional training in UX design.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.