Cal
Matan Laufer has extensive work experience in the financial and telecommunications industries. Matan started their career at Cellcom in 2002, where they held various roles including Sales Team Manager and Senior Account Manager. In 2006, they became the South Area Manager at Cellcom. In 2009, Matan joined Cal as the Strategic Customer Space Manager, where they managed large sales and service teams for strategic customers. Matan was later promoted to Director of Sales and Trade, Business Customers Division, and then Sales and Collaborations Manager, Deputy Head of Customer Division. In these roles, Matan supervised teams, managed strategic collaborations, set aggressive goals, and led department managers to meet them. Matan also initiated and managed promotions and processes to increase sales, credit, and loans. Matan has experience in managing internal and external work interfaces and negotiating with senior executives.
Matan Laufer began their education at Bar-Ilan University from 1996 to 1998. During this time, they pursued a degree in Logistics and Economics. In 2018, Laufer enrolled at Tel Aviv University, where they are currently studying the Training of directors and senior executives. No end year is provided for their ongoing education at Tel Aviv University.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.