Cal
Shelly Bechor Sokolic has a diverse work experience in various industries. Shelly worked at Cal (Israel Credit Cards) as the Head of Innovation and Fintech. Previously, they served as the Brand Director for Diners Club Israel at the same company. Shelly also held the position of VP of Business Development and Strategy at ynet. Before that, they worked at Leumi Card as the Chief of Staff for the CEO and later as the International Business Development & Marketing Director. Prior to that, they worked at Walla! Network, where they had multiple roles including Founder & Business Development Director, Research, Strategy & Planning Director, Media & Projects Director, and Media & Creative Director.
Shelly Bechor Sokolic's education history includes attending Tel Aviv University. The degree, field of study, start year, and end year for this educational experience are not specified in the information provided.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.