Cal
Vered Goldman Gdalia is an experienced marketing professional, currently serving as a Product Marketing Manager at Cal (Israel Credit Cards) since October 2008. In this role, Vered is responsible for building comprehensive marketing and communication strategies, focusing on brand awareness, sales, and customer retention, as well as leading go-to-market strategies for both B2B and B2C products. Previous positions at Cal include Marketing Communication Manager and Digital Manager, where Vered managed extensive marketing campaigns, conducted competitive analysis, and developed digital features based on big data analysis. Prior to Cal, Vered held positions at Propozia Clinic as Brand Manager and at Data Pro Proximity as Interactive Supervisor. Vered holds a Master's degree in Law from Bar-Ilan University and a Bachelor's degree in Business and Communications from The College of Management Academic Studies.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.