Cal
Yosi Saadia is a seasoned professional in product marketing and account management with extensive experience in the marketing sector. Currently serving as a Product Marketing Manager at Cal (Israel Credit Cards) since December 2021, Yosi previously held roles at GENESIS - MEDIA, where responsibilities included managing a team and coordinating online/offline campaigns. As a VIP Account Manager at GENESIS, Yosi specialized in maintaining client relationships and customizing marketing strategies based on client needs. Prior experience includes serving as a Sales Team Manager at Cellcom. Yosi holds a Master of Business Administration with a focus on Digital Communication and Media/Multimedia and a Bachelor of Business Administration in Marketing Management, both from MLA - The Center of Academic Studies.
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Cal
Cal believes that Innovation and Technology are important key success factors in the changing landscape of the Banking and Financial Services industry, as well as in many other aspects of our lives. Cal's approach is that innovation and technology have to serve the business, and not vice versa, i.e. shall eventually provide real value to the customer. Under this approach, Cal has been investing a lot in developing digital solutions, in order to help its customer to get whatever they need, and to get it quickly, personalized, anytime and anywhere. Within the last few years Cal has launched several award winning digital solutions, some are based on self-developments where others have been implemented via cooperation with 3rd party technology vendors, startups and entrepreneurs. Cal strongly believes in Open Innovation and is constantly seeking for new ideas, technologies and collaborations, to enable us to fulfil our vision and our customer centric approach.