Cal Performances
Ron Foster-Smith serves as the Associate Director of Marketing at Cal Performances, UC Berkeley, where responsibilities include managing marketing campaigns that yield over $6 million in annual ticket sales and overseeing a departmental budget of $1.6 million. Prior experience includes serving as Product Marketing Manager for the Minnesota Orchestral Association, creating integrated marketing campaigns that generated over $7 million in ticket sales, and as Marketing Director for both the Twin Cities Gay Men's Chorus and the Ordway Center for the Performing Arts, where successful marketing strategies contributed significantly to revenue generation. Ron holds a Bachelor of Business Administration in Marketing and International Business with Spanish from The University of Toledo.
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Cal Performances
Cal Performances is the performing arts presenting, commissioning and producing organization based at the University of California, Berkeley. The origins of Cal Performances date from 1906, when stage actress Sarah Bernhardt appeared at the William Randolph Hearst Greek Theater to help rebuild public morale after the devastating San Francisco earthquake and fire in April of that year. Over the subsequent century, Cal Performances grew to become the largest, multi-discipline performing arts presenter in Northern California, and one of the largest university-based arts presenters in the United States. The mission of Cal Performances is to produce and present performances of the highest artistic quality, enhanced by programs that explore compelling intersections of education and the performing arts.