Camilla
Sahra Edwards is a seasoned professional in brand and customer experience management with extensive expertise in the luxury retail and food service industries. Currently serving as Brand Experience Manager at Camilla Australia since September 2016, Sahra enhances both retail and online customer experiences through innovative marketing and event activations, while overseeing the customer rewards program. Previously, as Customer Experience Manager at Camilla, responsibilities included developing processes for an omni-channel experience and managing VIP customer initiatives. Sahra's background includes leading the Customer Service department at HelloFresh, where Sahra was instrumental in building the team from its early stages and implementing quality assurance and training programs. Other professional experiences span roles in e-commerce, store management, and customer care at esteemed companies like French Connection and What Goes Around Designer Vintage. Sahra holds a Diploma of Fashion & Business Management from The Fashion Institute and various qualifications from St Francis Xavier College.
Camilla
Founded in 2004 in Sydney’s Bondi Beach by designer and artist Camilla Franks, CAMILLA has captured the imagination of the world with its vibrant and iconic aesthetic across luxurious resort and occasion wear. To inspire every collection Camilla follows her heart to far away cultures, collecting artefacts and images. She immerses herself in worlds of the unknown, to create pieces that are treasured by collectors. Prints are hand-drawn and painted by in-house artists, pieces cut and sewn by hand, and every crystal or embellishment is applied with precision. With a DNA embedded in print, fabric and design, the CAMILLA vision is to colour the world. We have evolved our wonderland to include women’s, men’s and children’s fashion, swim, accessories and home collections. Today CAMILLA has twenty-one Boutiques in Australia, two Boutiques in the US, a successful global online business, and works with an impressive list of Australian and International stockists.