Campari Group
Cassandra Hitos is an experienced marketing professional currently serving as the Senior Experiential Marketing Manager at Campari Group since June 2023. Previously, Cassandra held the position of Head of Marketing ANZ at Under Armour from September 2021 to May 2023, and served as Senior Brand & Communications Manager at Nestlé Nespresso SA from May 2020 to May 2021. Cassandra's career includes roles such as Senior Brand Partnerships and Event Marketing Manager at HSBC, Senior Marketing Manager for Partnerships at Optus, and Marketing Manager for Sponsorship & Events at Virgin Mobile Australia. Early experience includes positions as Account Director at Rockstar Management, National Account Manager at Activision Blizzard, and Trade Marketing/Managing Editor at SAIN Magazine. Cassandra began a professional journey in the music industry as Retail and New Media Manager at The Music Network. Cassandra holds a Bachelor of Business in Marketing from Western Sydney University.
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Campari Group
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Davide Campari Milano SpA is an Italy-based company engaged in the beverage industry. It manufactures and distributes alcoholic and non-alcoholic beverages. The Company's business activities are divided into three segments. The Spirits segment comprises such internationally renowned brands as Campari, Wild Turkey, Old Smuggler, SKYY Vodka, Cynar and Grand Marnier, as well as local market brands, including Aperol, Cabo Wabo, Campari Soda, GlenGrant, Ouzo 12, and Brazilian brands Dreher, Old Eight and Drury's, among others. The Wine segment consists of such brand names as Cinzano sparkling wines and vermouth, Mondoro, Riccadonna, Odessa and Sella & Mosca, among others. The Soft Drinks segment is composed of such brands as Crodo and Lemonsoda. The Company operates through a number of subsidiaries, such as Forty Creek Distillery Ltd, Fratelli Averna SpA and Societe des Produits Marnier Lapostolle SA.