Canadian Tire Corporation
Cameron Rodrigues is an accomplished digital media professional with extensive experience in digital planning and performance. Currently serving as Manager of Digital Media Planning at Canadian Tire Corporation since September 2021, Cameron has successfully led full funnel digital campaigns that enhanced return on advertising spend (ROAS) and contributed to sales growth. Prior experience at dentsu international included roles at various levels, directing the Canadian digital strategy for Procter & Gamble across multiple channels and managing significant e-commerce marketing initiatives. With a background in customer service and marketing from companies like Chipotle Mexican Grill and FCB Global, Cameron possesses a strong foundation in client management and campaign execution. Cameron holds a Post Graduate Certificate in Global Business Management from Humber College and a Bachelor of Management Studies in Marketing from the University of Mumbai.
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Canadian Tire Corporation
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Canadian Tire Corporation is a Canada-based company, which operates through a range of businesses. The Company's segments include Retail, CT REIT and Financial Services. Its retail segment operates through its retail banners, including Canadian Tire, PartSource, Petroleum, Mark's, and the various FGL Sports banners. CT REIT is engaged in owning, developing and leasing of income-producing commercial properties. It has a portfolio of properties, which consists of over 300 properties located across Canada totaling approximately 24.7 million square feet of gross leasable area. Financial Services markets a range of Canadian Tire-branded credit cards, including the Canadian Tire Options MasterCard, the Cash Advantage MasterCard and the Gas Advantage MasterCard. It also markets insurance and warranty products, processes credit card transactions for purchases made in Canadian Tire stores and Mark's stores as well as at Petroleum outlets, and offers financing options.