C&C Group
Hayley Bruce is an experienced marketing and insights professional with a robust background in brand management and market intelligence. Currently serving as Brand Insight Manager at C&C Group since August 2021, Hayley previously held the role of Commercial Market Intelligence Manager at Scotland Food & Drink from July 2018 to August 2021. Prior experience includes roles as Insight Executive at Communicorp UK, Research Executive at SSE plc, where responsibilities encompassed leading research projects and streamlining marketing processes, and Marketing Coordinator at Waterman Group. Educational qualifications feature an MRS Advanced Certificate in Market and Social Research Practice and a Master’s degree in Marketing from Edinburgh Napier University, alongside various marketing-related certifications.
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C&C Group
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C&C Group plc manufactures, markets and distributes cider, beer, wine, soft drinks and bottled water. The Company operates through five segments: Ireland, Scotland, C&C Brands, North America and Export. The Ireland segment includes the sale of its own branded products in the Island of Ireland. The Scotland segment includes the sale of its own branded products in Scotland, with Tennent's, Caledonia Best, Heverlee and Magners the principal brands. The C&C Brands segment includes the sale of its own branded products in England & Wales, principally Magners, Tennent's, K cider and Chaplin & Cork's. The North America segment includes the sale of its cider and beer products in the United States and Canada. The Export segment includes the sale and distribution of its own branded products, principally Magners, Gaymers, Blackthorn, Hornsby's and Tennent's outside of the United Kingdom, Ireland and North America, notably in continental Europe, Asia and Australia.