CANDID
Anneke Penders is an experienced professional in the field of data science and business intelligence, currently serving as the Head of Business Intelligence and Data Scientist at CANDID since April 2020. Prior to this role, Anneke worked at Vostradamus as a Research Consultant and Data Scientist from October 2014 to April 2020, as well as held positions such as Notulist Kwalitatief Onderzoek at NPO and Graduate Student Researcher at the University of Amsterdam. Anneke's early career included roles as a Research Intern at GfK Intomart and various positions at the University of Amsterdam, where research focused on communication and media effects. Anneke holds a Master of Science in Research from the University of Amsterdam and a Bachelor of Science in Communication Sciences from Vrije Universiteit Amsterdam, complemented by a CIPP/E certification obtained in 2018.
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CANDID
Hello. We are Candid. We are creating the next generation global full-service marketing and communications group, located in Amsterdam, Rotterdam, Antwerp and London. By removing complexity through the application of connected technology and AI, we are the first player to truly break down the silos in our industry. As a platform we enable our specialist agencies to focus on what they do best: individually and collectively creating meaningful, authentic and best-in-class marketing and communication solutions that drive growth for their clients and their brands. As a platform we don’t merge our disciplines together but develop three pillars of dedicated specialist agencies organised around Brand, Comms and Media.