Canvas8
Alex Anderson is a seasoned strategist with extensive experience in brand and innovation across various creative and design studios. Currently serving as the Senior Strategy Director at TRIPTK since May 2021, Anderson combines expertise in culture decoding and brand reinvention. Concurrently working with Aprender Design as a Permalance Strategy Director and Instructor in Brand Strategy, Anderson contributes knowledge to bridge theory and practical challenges in design and technology education. Additional roles include Contributing Expert at Canvas8, Strategy Director positions at Luna Luna and Something Special Studios, and interim work at Google Brand Studio. Previous leadership at Good Measure, along with experience at Upperquad and DrawHistory, highlights a commitment to impactful brand strategies and social innovation. Anderson holds a Bachelor of Arts degree in Mass Communication from Sam Houston State University.
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Canvas8
We are Canvas8, a global strategic insights practice operating out of London, LA, New York and Singapore. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung. Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work. Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour. Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.