Canvas8
Anastasiia Fedorova is a seasoned insights editor with extensive experience in journalism and creative consultancy. Currently serving as a Senior Insights Editor at Canvas8 since April 2023, Fedorova has also been involved with SHOWstudio as a guest chair, panelist, and writer since April 2014, and operates as a freelance writer for Dazed & Confused since May 2013. Additional roles include Co-curator and Editor at HÄN Archive, focusing on underrepresented communities, as well as a copywriter and creative consultant for FLEET ILYA until October 2023. Fedorova previously contributed to VICE Media as a freelance writer and consultant and worked as an Editorial Associate and Copywriter at Soho House & Co from May 2022 to March 2023. Fedorova holds a Master's Degree in Journalism from the University of Westminster and a Bachelor's Degree in Journalism from Saint Petersburg State University.
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Canvas8
We are Canvas8, a global strategic insights practice operating out of London, LA, New York and Singapore. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung. Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work. Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour. Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.