Canvas8
Makua Adimora is a skilled Behavioural Analyst currently leading multiple consultancy projects at Canvas8 since November 2021. Responsibilities include conducting desk research, fieldwork, qualitative interviews, analysis, writing, workshops, and presentations for high-profile clients such as Google, Chanel, L’Oreal, Adidas, The North Face, Lululemon, Target, and Snap Inc. Previously, Makua served as Managing Editor for B.Side Magazine and Music Curator for Bounce Radio Live at Massive Dynamics Media and Bounce Networks from June 2020 to November 2021. Additionally, freelance writing experience was gained at More Branches Media, and earlier roles included internships at the Department of Petroleum Resources and Technical Integrated Global Services. Makua holds a Bachelor's degree in Chemical Engineering from Covenant University.
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Canvas8
We are Canvas8, a global strategic insights practice operating out of London, LA, New York and Singapore. We help organisations grow through a better understanding of people. Primarily focused on media, communications and product development, our award-winning insights inspire clients including The Bill & Melinda Gates Foundation, Google, Edelman, Mindshare, MTV, Nike, the British Government and Samsung. Our work is about investigating the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals – and making them meaningful for brands. Our team blend skills from psychology to journalism, anthropology to behavioural economics. What unites them is a desire to understand people and a passion for delivering outstanding work. Supported by our network of over 3,500 experts, from TED speakers to MIT fellows, and underpinned by innovative research methods, we work at the intersection of behavioral science, culture, business and creativity to understand human behaviour. Our flagship product is our Library platform, an online database of over 38,000+ trend reports and case studies spanning 15 industries, nine markets and five generational audiences – complemented by our innovative consultancy offer, which often spans multiple markets. We have also recently launched Toolkit, templated consultancy solutions for faster, affordable results; as well as Access which contains thousands of specialist experts at our clients' fingertips for added validation.