Dzmitry Shyla

Dzmitry Shyla is an experienced ASO (App Store Optimization) professional currently serving as ASO Lead at Capital.com, managing the entire conversion rate optimization process. With a background as a Senior ASO Specialist and ASO Specialist, Dzmitry focuses on research, hypothesis testing, asset creation, and A/B testing to enhance app conversions. Previous experience includes working as an ASO Designer at Banuba, where promotional materials were developed, and insights for increasing conversion rates were generated. Additionally, work as a UX Designer at LEADSLAB SP. ZO.O. involved market analysis, usability testing, and promotional material development for app stores. Academic qualifications include UX/UI design from IT School MyFreedom and a degree in Infocommunication Technologies from the Belarusian State Academy of Communications.