Capsule
Aaron Keller is the Chief Executive Officer of Capsule, where design thinking principles are employed to address complex challenges and enhance brand experiences for clients. Keller has also contributed as a monthly columnist for Twin Cities Business Magazine since July 2018, focusing on marketing, design, and brand-related topics. As an investor in Rethink Brands, Keller supports innovative ventures in the beverage industry, while also serving as a board member for Read Indeed, a nonprofit literacy organization. Previous roles include board memberships at Metro Meals on Wheels and the Pinky Swear Foundation, as well as advisory positions in marketing committees. Keller has experience in academia as an adjunct professor of marketing at both the Minneapolis College of Art and Design and the University of St. Thomas. Keller's educational background includes an MBA in Marketing and Brand Development from the University of Minnesota and a Bachelor's degree in Marketing Management from the University of St. Thomas.
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Capsule
Capsule is a Special Projects Agency founded the year Prince made famous in Minneapolis. Our refusal to limit our work to one specific industry, combined with the satisfaction we find from solving problems that others won’t touch with ten-foot poles, has earned us trusted relationships with brands large and small to explore and solve their meatiest design, brand and marketing challenges. With over two and a half decades of working for clients across a variety of industries and needs, we specialize in helping brands create and evolve. We’ve crafted a new form of chocolate, named a fresh cultivar of an apple and built a cannabis seltzer from the ground up. We’ve lifted the shroud from the future of death care, dove into the happiest and healthiest places on earth and examined the intricacies of the hang tag. We’ve helped a legacy shoe brand further spread its wings, transitioned a once discount flooring retailer to a more premium footing and branded an entire region of the Midwest. We have grown alongside brands like Patagonia, Hydro Flask, Red Wing Shoes, Herman Miller, Curaleaf and Osprey, becoming a strategic partner and multi-purpose tool to solve any special project that comes our way.