Natrian Maxwell

Natrian Maxwell is a seasoned professional in strategy and innovation, currently serving as the Senior Vice President of Strategy and Innovation at Captivate since May 2025. Prior to this role, Natrian held various leadership positions, including Head of Retail Media & Media Product at Shell from November 2023 to May 2025 and General Manager of Emerging Channels at The Trade Desk from August 2021 to November 2023, where innovative product strategies were developed to create new revenue streams. Natrian's background includes significant contributions at Amazon, Thinkbox Agency, OpenX, Turn, Yahoo!, and Bay Area Cleaning Solutions, with a strong focus on product development and business expansion. Academic credentials include an MBA from Keller Graduate School of Management and a BS in Network Communications Management from DeVry University.