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Fernando Escobar

Director of Projects and Operations in Colombia at Cardenas Marketing Network, Inc.

Fernando Escobar has several years of experience in various roles in project management, operations, and advertising. Beginning in 2005, they served as the Director of Advertising for Fundación Teatro Nacional for nine years. In 2008, they also held the position of Director of Advertising for Festival Iberoamericano de Teatro de Bogotá until 2014. From 2014 onwards, Escobar was involved with Move Concerts, initially as the Advertising and Media Manager until 2017, and then as the Director of Operations and Projects until 2022. In 2014, Escobar also started working as the Director for Spartan Creative Hub. Currently, they are the Director of Projects and Operations in Colombia for Cardenas Marketing Network, Inc.

Fernando Escobar pursued their education from 2006 to 2011 at the Politénico Grancolombiano, where they obtained a degree in Profesional en publicidad y mercadeo. The field of study during their time at the institution is not mentioned.

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Cardenas Marketing Network, Inc.

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CMN is at the heart of the multicultural Hispanic market. For over 30 years, we’ve been helping brands reach the fastest-growing consumer segment in the U.S. through passion points of music, sports, and culture. Our unique and unmatched experience allows us to engage on a deeper level across every touch point. Our expertise includes shopper marketing, insight & strategy, experiential, branded content, digital, media buying and sponsorship activation. We believe… Experience Is Everything. Awards and Recognitions 2016 Chief Marketer, PROMO Top Shop Event Marketer’s Top Agency “It List” (2016, 2013, 2012, 2011, 2010, 2009) 2015 Billboard Latin Power Player List, President and CEO Henry Cárdenas Advertising Age’s, 50 Largest U.S. Hispanic Agencies Advertising Age’s, Hispanic Fast Pack – 50 Largest U.S. Hispanic Agencies Crain’s Chicago, Largest Minority Owned Firms (2015, 2011, 2010, 2009) 2014 Billboard Marketing Award, Best Events / Engagement: Net 10 Wireless presenting Marc Anthony’s Cambio de Piel Tour 2013 Billboard Marketing Award, Best Tour Sponsorship: Net 10 Wireless presenting the Gigant3s Tour featuring Marc Anthony, Marco Antonio Solís and Chayanne 2012 Billboard Marketing Award, Best Tour Sponsorship: 5 Gum Wrigley presenting Camila’s Dejarte de Amar Tour Hispanic Business’ “HB 500” (2012, 2011, 2010, 2009) Crain’s Chicago Businesses’ “Fast 50” (2012, 2011, 2010, 2008) Chief Marketer’s Promo 100 (2012, 2010, 2009) 2011 Ex Award Gold Winner, Best Multicultural Event Campaign (2011)


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