Sam Roberts

Sam Roberts has extensive experience in sports media, primarily with Cardiff City FC since July 2012, where the current role is Senior Media Editor. Responsibilities include editing the official website and matchday programme, managing content across departments, engaging in commercial partnerships, and overseeing social media and media coordination. Previously, Sam held positions as Academy Secretary, focusing on the administration and reputation of the Football Academy, and as Academy Reporter, contributing content shortly after completing a degree in Educational Studies at Swansea Metropolitan University. Sam's career began as a Reporter for Neath FC, where responsibilities included matchday reporting and social media management.