Kyrsten Hayworth

Kyrsten Hayworth is a seasoned data analyst with extensive experience in performance marketing and customer analytics. Currently serving as a Senior Data Analyst at Cardinal Group Companies since February 2024, Kyrsten previously worked at Varsity Tutors, where optimization testing strategies and a real-time KPI alert system were implemented. As the founding member of the Customer Analytics team at Funding Circle US, Kyrsten led various projects and developed marketing attribution reporting. Prior experience includes roles at DISH Network, where leadership in marketing analytics projects resulted in significant improvements in reporting and forecasting, as well as internships at Hanesbrands Inc. and Sageworks. Kyrsten holds a Master of Science in Analytics from the Institute for Advanced Analytics and a Bachelor of Science in Textile Engineering from North Carolina State University.