Zhen

Zhen Ma is an accomplished professional in growth strategy and marketing with extensive experience across various industries. Currently serving as Associate Director of Growth - Strategy & Planning at Careem since January 2025, Zhen previously co-founded youknow from January 2024 to January 2025 and held the position of Head of Growth & Marketing at Eyeball Games from August 2023 to November 2024. Prior roles include Head of Growth at Hello Chef, Growth Lead at invygo, and Director of Media for Asia Pacific at Hilton, where Zhen managed significant media budgets and achieved notable increases in subscriber bases and digital performance. Zhen's career also includes pivotal roles at Emirates, Manning Gottlieb OMD, Starcom MediaVest Group, and Havas, demonstrating a strong foundation in digital marketing and campaign management. Zhen holds a degree from Northumbria University and attended Yarm School.