Lucy W. Woods

Lucy W. Woods is an experienced professional in consumer insights and market research, currently serving as the Consumer Insights Sr Manager at Cargill since March 2021, where responsibilities include leading consumer insights for Cargill Protein North America Foodservice and engaging with strategic customers like McDonald’s and Burger King. Prior roles include Consumer Insights Manager at Cargill, Qualitative Research Manager at Ravel, LLC, and various positions at General Mills, where significant contributions involved modernizing product development practices and conducting extensive ethnographic research for brands like Yoplait and Nature Valley. Lucy's academic background includes a Master's in Marketing from the University of Denver and a Bachelor's in Anthropology from the University of Colorado Boulder.