Bianca Borders

Bianca Borders is an experienced professional in consumer insights and research, currently serving as the Consumer Insights Manager at Carhartt since September 2016, where responsibilities include strategy development and consumer segmentation analysis. Prior to this role, Bianca held various positions at Gongos, Inc., advancing from Intern to Statistical Analyst and Senior Research Coordinator, focusing on data analysis and project management. Earlier career experiences include research roles at the University of Michigan, where Bianca contributed to data management and analysis for political and population studies. Educational qualifications include a Master of Science in Marketing Research and dual Bachelor's degrees in Psychology and Sociology from Michigan State University.