Carl Zeiss Meditec
Anna Högele is a seasoned marketing professional currently serving as Senior Marketing Manager at ZEISS Medical Technology since February 2023, where responsibilities include developing comprehensive marketing strategies throughout the customer journey and product life cycle for the medical service sector. Previously, Anna held various roles at ZEISS Industrial Metrology, including Marketing Manager for X-Ray and Services, as well as Global B2B Campaign Manager at Friday Media Group, focusing on digital media initiatives and product re-launches for the boating industry. Anna's experience also includes marketing responsibilities at Ferrero and Accenture. With a Master of Science in Marketing/Management from the University of Münster and further education from Radboud University and Goethe University Frankfurt, Anna brings a robust academic background to the marketing field.
Carl Zeiss Meditec
8 followers
Carl Zeiss Meditec is a Germany-based medical technology and device company. It offers offers complete solutions to diagnose and treat ophtalmic diseases, visualization solutions for microsurgery and other technologies, such as intraoperative radiotherapy. The Company operates in two segments: Ophthalmic Devices and Microsurgery. The Ophthalmic Devices segment comprises activities in the area of ophthalmology, such as intraocular lenses, surgical visualization solutions and medical laser and diagnostic systems. The Microsurgery segment includes activities of neuro, ear, nose and throat surgery, as well as the activities in the field of intraoperative radiation. The Company has various production sites in Europe, the United States and Asia.