Carlsberg Group
João joined Carlsberg in 2016 as VP for smaller markets in the Western Europe region. In 2017, he became Managing Director of the French business Kronenbourg, and in 2019, he became Chief Commercial Officer. Before joining Carlsberg, he was CCO and later managing director of Super Bock in Portugal. Earlier in his career, João held a range of sales and marketing roles at Unilever.
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Carlsberg Group
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The Carlsberg Group is one of the leading brewery groups in the world, with a large portfolio of beer and other beverage brands. Their flagship brand – Carlsberg – is one of the best-known beer brands in the world and the Baltika, Carlsberg and Tuborg brands are among the eight biggest brands in Europe.